CCPA and CPRA Compliance is Easier with VeilStream

California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA)

The California Consumer Privacy Act (CCPA) and its amendment, the California Privacy Rights Act (CPRA), have set new standards for data privacy in the United States. These regulations grant California residents greater control over their personal data and impose strict requirements on businesses that collect, store, and process such information.

Ensuring compliance can be challenging, especially for companies handling large volumes of personal data. VeilStream simplifies this process by enabling businesses to anonymize or filter out sensitive data at the database level, reducing privacy risks and regulatory exposure. Below, we explore eight key ways VeilStream supports compliance with CCPA and CPRA.

1. Data Minimization and Purpose Limitation

• Requirement: Businesses must only collect and retain personal data necessary for specific, disclosed purposes.

• How VeilStream Helps:

  • By filtering unnecessary personal data from query results, companies ensure they only process what is required.

  • Automated anonymization reduces excessive data storage in downstream applications, aligning with the principle of data minimization.

2. Consumer Rights to Access and Deletion (CCPA Sections 1798.100 & 1798.105)

• Requirement: Consumers have the right to request access to their personal data and request deletion of their information.

• How VeilStream Helps:

  • VeilStream enables businesses to efficiently identify and filter personal data tied to an individual consumer.

  • By anonymizing requested data, VeilStream helps businesses comply with deletion requests.

3. Right to Opt-Out of Data Sales (CCPA Section 1798.120)

• Requirement: Consumers can opt out of the sale of their personal data to third parties.

• How VeilStream Helps:

  • By filtering or anonymizing personal data before it is shared externally, VeilStream ensures compliance with opt-out requests.

  • Businesses can apply data masking or anonymization rules to prevent unauthorized data sharing.

4. Security of Personal Information (CCPA Section 1798.150)

• Requirement: Businesses must implement reasonable security measures to protect consumer data.

• How VeilStream Helps:

  • VeilStream anonymizes or filters sensitive data at the database level, minimizing exposure in case of a data breach.

  • By controlling access to personal data, VeilStream helps businesses mitigate security risks.

5. Sensitive Personal Information Protections (CPRA Expansion)

• Requirement: CPRA introduces additional protections for "sensitive personal information," including SSNs, financial data, and geolocation.

• How VeilStream Helps:

  • VeilStream allows businesses to classify and mask sensitive personal data.

  • Organizations can enforce access restrictions to comply with new CPRA requirements.

6. Data Retention and Storage Limitation

• Requirement: Businesses must not retain personal data longer than necessary for disclosed purposes.

• How VeilStream Helps:

  • Anonymization help organizations enforce retention policies.

  • Businesses can set rules to automatically filter or anonymize data after a specified retention period.

7. Automated Decision-Making Transparency (CPRA Expansion)

• Requirement: CPRA introduces new transparency and opt-out rights for consumers regarding automated decision-making.

• How VeilStream Helps:

  • VeilStream can help ensure that any personal data used in automated decisions is anonymized where possible.

  • Businesses can enforce access restrictions to mitigate risks associated with algorithmic use of data.

8. Compliance Audits & Documentation

• Requirement: Businesses must maintain records of compliance efforts and demonstrate adherence to CCPA/CPRA requirements.

• How VeilStream Helps:

  • VeilStream can be used to log data filtering and anonymization activities, providing an auditable record of compliance actions.

  • Having a database-level enforcement mechanism simplifies compliance reporting and audits.

Conclusion

With stringent data privacy regulations like CCPA and CPRA, businesses need effective solutions to manage and protect personal data. VeilStream provides a seamless way to help ensure compliance by minimizing data exposure, enforcing access restrictions, and automating anonymization.

By implementing VeilStream, businesses can proactively safeguard consumer privacy, reduce regulatory risk, and enhance data security.

Want to see how VeilStream can help your business comply with CCPA and CPRA? Contact us today for a demo!